Innovation
by Design
London based Product, Design & Technology studio integrating emerging technology across strategy, discovery and delivery.
Let's Build
Something
Extraordinary*
We work with scale-ups needing product and design leadership, teams on digital transformation programmes and founders validating before build.
If you're serious about building the right thing for your customers, we're serious about helping you get there.
Automation & AI
Hardware & Photonics
E-Commerce
Health & Wellbeing
Sport & Media
Sustainability & EnergyThe
Studios
We're focused on creating the world's best user experience using the power of design, technology and science to empower the future.
To achieve this, we help organisations simplify complex problems through structured discovery, research and development. We produce data that enables confident decision-making.
Accountable For:
- Digital Strategy & Transformation
- AI Design & Delivery
- AI Automation, Tools & Workflows
- Research & Validation
- User Experience & Prototyping
- Service Design & Mapping
- Design Automation Tools
Research
& Development
Early-stage confidence requires evidence, not enthusiasm. When ideas feel promising but unproven, we design discovery, customer conversations and pilots to reveal signals.
We Help You:
- Turn ideas into testable hypotheses
- Observe behaviour with experiments
- Replace assumption with evidence
So You Can:
- Identify clear signals
- Decide with confidence
- Build, refine or stop with less risk
Best for: Entrepreneurs & Founders, Incubators & Venture Studios, Innovation & R&D teams, Hands-on Investors.
Deliver
Together
Through partnerships and collaboration, we turn insight into experience. We align strategy, systems and delivery to co-create experiences that meet business goals and customer needs.
We Help You:
- Define scope and align teams
- Map pain points across journeys
- Prioritise roadmaps with evidence
So You Can:
- Create shared understanding
- Make user-centric decisions
- Deliver with confidence
Best for: Product, Design and Technology Leaders, Small to Large Businesses, Public and Private Sector.
Customer
Experience
Improved onboarding drop-off and increased checkout with redesign
Business Tools
& Workflows
Operational workflow redesign: reducing friction and unlocking speed
SSO / SAML / SOC2DOS7
Supplier
Supplier of Digital Services on GOV.UK.
Cyber Essentials CertifiedStart
Here →
De-risk what you build before you scale it. Then ship it.
Three ways to work together. Each one clarifies the problem, validates direction and builds a credible case for change.
Launch New Products & Services
Find demand before you build. We validate the idea, shape it with real users and ship what the evidence supports.
Includes
- Market and customer research
- Stakeholder and customer interviews
- Concept and prototype testing
- Hypothesis-driven pilots
- Production design and build
- Business readiness for launch
Outcomes
- Proven demand before you invest
- A validated concept and build plan
- Faster time to market
- A launch-ready product
Optimise Existing Products & Services
Find where customers drop off and why. We fix the journey from acquisition and conversion to retention and referral.
Includes
- Funnel and analytics audit
- Journey and service mapping
- Usability testing
- A/B and usability experiments
- An evidence-led roadmap
Outcomes
- Higher conversion and retention
- Better NPS and satisfaction scores
- Less design and delivery rework
- Operational efficiency
Extend Capabilities
Strategy, Discovery, Design, Build & Optimise. Senior capability that works inside your team when you need it.
Includes
- Strategy and roadmapping
- Discovery and research
- Product and UX design
- Prototyping and build
- Optimisation and measurement
Outcomes
- Increased productivity
- Access to senior talent
- New ways of working that stay
- Better user experiences
Select
Work
Working across discovery, design and delivery. No sign-in required.
Why We're Here
We believe in growing human intelligence, not replacing it.
With good data and the right technology people today can still solve hard problems and change the world for the better.
The businesses that win aren't the ones shipping fastest, they're the ones with the judgment to build the right thing. Most teams don't lack speed or ideas; they lack someone accountable for getting it right.
We fix that.
- Research-led, not opinion-led.
- Grounded by data and science.
- Built through practice.
Good product work isn't about having the best ideas. It's about creating conditions where the right decisions become obvious, through open collaboration, honest insight and disciplined measurement.
About
Mindful
We help teams under pressure to ship AI, teams that can't keep pace with emerging technology and don't have the capability in-house, to deliver desirable, viable and feasible experiences their customers actually adopt, on time.
We founded Mindful Studio because we saw a need for a different kind of business. Unlike consultants who only advise on AI, or designers who only mock it up, we build it end to end: design, product and engineering in one team. We ship the code, not just the mockups, agents running in production today.
linkedin.com/in/theodoreelijahExperience
In 2026 we have been accepted onto Digital Outcomes & Specialists 7 (DOS7) and listed as a Supplier of Digital Services on GOV.UK.
Frameworks
- Cyber Essentials Certified & Security
- Agile, Scrum, Lean, Kanban Methodology
- Informed by Search Inside Yourself Leadership Institute
- Inspired by School of Bauhaus
Previous Work
Apple, Microsoft, IBM, Bloomberg, United Arab Emirates Government, Future Workshops, bp pulse, GlaxoSmithKline, ASOS, Marks & Spencer, Jaguar Land Rover, Deloitte, Royal Bank of Scotland, NatWest, US Bank, Metro Newspaper, BBC, The Open Championship, London Olympics 2012, The Football Association.