Grow
By Design
Before you build, let's make sure you're building the right thing.
Customer Experience
Improved onboarding drop-off and increased checkout with redesign
ISO 9001:2015 (in progress)Business Operations
Operational workflow redesign: reducing friction and unlocking speed
SSO / SAML / SOC2DOS7 Supplier
Supplier of Digital Services on GOV.UK.
Cyber Essentials CertifiedWhy We're
Here
We believe in growing human intelligence, not replacing it.
With good data and the right technology people today can still solve hard problems and change the world for the better.
Most businesses underperform not because of budget or how they build, but because of what they choose to build.
We fix that.
Good product work isn't about having the best ideas. It's about creating conditions where the right decisions become obvious, through open collaboration, honest insight and disciplined measurement.
Let's Build
Something
Extraordinary*
We work with scale-ups needing product and design leadership, teams on digital transformation programmes and founders validating before build.
If you're serious about building the right thing for your customers, we're serious about helping you get there.
Health & Wellbeing
E-Commerce
Sustainability & Energy
Sport & Media
Automation & AIOur
Studios
We're focused on creating the world's best user experience using the power of design, technology and science to empower the future.
To achieve this, we help organisations simplify complex problems through structured discovery, research and development. We produce data that enables confident decision-making.
Capabilities:
- Digital Strategy & Transformation
- Research & Development
- User Experience & Prototyping
- Service Design & Mapping
- AI-Integration & Automation
- Operational Tools & Workflows
Research & Development
Early-stage confidence requires evidence, not enthusiasm. When ideas feel promising but unproven, we design discovery, customer conversations and pilots to reveal signals.
We Help You:
- Turn ideas into testable hypotheses
- Observe behaviour with experiments
- Replace assumption with evidence
So You Can:
- Identify clear signals
- Decide with confidence
- Build, refine or stop with less risk
Best for: Entrepreneurs & Founders, Incubators & Venture Studios, Innovation & R&D teams, Hands-on Investors.
Deliver Together
Through partnerships and collaboration, we turn insight into experience. We align strategy, systems and delivery to co-create experiences that meet business goals and customer needs.
We Help You:
- Define scope and align teams
- Map pain points across journeys
- Prioritise roadmaps with evidence
So You Can:
- Create shared understanding
- Make user-centric decisions
- Deliver with confidence
Best for: Product, Design and Technology Leaders, Small to Large Businesses, Public and Private Sector.
Start
Here →
Before you commit, start with research and insights.
These focused engagements clarify the problem, validate direction and produce a credible business case for change.
Discovery Sprint
Validate new products, experiences, services or business models. We pick the right problems to solve and use rapid discovery techniques to uncover new ideas.
Includes
- Market research
- Stakeholder interviews
- Collaborative co-creation
- In-depth research
- Concept & prototype testing
- Tech considerations
Outcomes
- Synthesised success criteria
- Vision artefacts
- Business design thinking
Shape & Refine
Make it real and try it out in the real world. We pilot and refine solutions through make, test, learn to gain insight on digital services.
Includes
- Hypothesis-driven testing
- Rapid prototyping
- Data collection and analysis
- Iterative refinement
Outcomes
- Validated learning
- Reduced risk
- Accelerated time to market
Zero To One
Pick the highest value features and iterate towards a category giant. We build and launch digital experiences that users will love and use.
Includes
- Iterative production design and build
- Continuous research
- Beta testing
- Business readiness for launch
Outcomes
- Growth and loyalty
- NPS and customer experience scores
- Operational efficiency
Collaborate & Boost
Supercharge your team's potential with new capabilities, new ways of working and deep experience. We elevate and scale existing solutions to boost growth.
Includes
- Iterative product design & development
- Prototyping
- Testing
- Motion design
Outcomes
- Increased productivity
- Access to best talent
- Better user experiences
Where
We're Going
No theatre. Just design thinking applied where it has the most leverage.
Research-led, not opinion-led.
Grounded by data and science.
Built through practice.
How We Work
We work closely with your teams to uncover insight, remove friction and focus effort. We lead with user-centred practice, map friction across the end-to-end experience and prioritise evidence-led roadmaps that accelerate delivery velocity.
Built For Simplicity
Calm where others are reactive. Curious where others are certain. Increasing speed without increasing risk.
Select Work
Working across discovery, design and delivery — no sign-in required.
About
Mindful
Founder, designer, product strategist, builder and engineer. I founded Mindful Studio because I saw a need for a different kind of company, one that combines the strategic rigour of a consultancy with the craft of a design studio and the speed of a startup.
We are a London-based design and product studio specialising in Product Strategy, Experience Design and Emerging Technology. We help organisations simplify complex problems through structured discovery, research and development.
linkedin.com/in/theodoreelijahExperience
In 2026 we have been accepted onto Digital Outcomes & Specialists 7 (DOS7) and listed as a Supplier of Digital Services on GOV.UK.
Frameworks
- ISO 9001:2015 Quality Management System (In-progress)
- SSO/SAML, SOC2 and standard Enterprise features
- Cyber Essentials Certified & Security
- Agile, Scrum, Lean, Kanban Methodology
- Informed by Search Inside Yourself Leadership Institute
- Inspired by School of Bauhaus
Previous Work
Apple, Microsoft, IBM, Bloomberg, United Arab Emirates Government, Future Workshops, bp pulse, GlaxoSmithKline, Marks & Spencer, Jaguar Land Rover, Deloitte, Royal Bank of Scotland, NatWest, US Bank, Metro Newspaper, BBC, The Open Championship, London Olympics 2012, The Football Association.